Working in Digital Media Week 13
This weeks guest speaker was Fiona Harte.
Fiona works for an e-commerce set up with Palm Webstore, an innovator in the smart telephone sector. Her job is to help drive and push potential financial targets and help create revenue. She has spent the last 15years working in the Sales and Marketing sector and is now solely focused on e-commerce.
Along with helping to grow revenue, Fiona also helps build strong, loyal and satisfied customer bases to ensure continual revenue and provide market intelligence. The Palm online store itself covers up to 16 countries worldwide. Here they give customers the opportunity to browse and purchase all of their up to date mobile smart phones and accessories. When it comes to purchasing the customer must always be aware of fraud and the laws governing the markets such as; Data Protection & Privacy Law, Brand & Trademark Protection and Online Advertising Law just to name a few.
An important area for Palm, and indeed many eStores, is online traffic. Online traffic means the steady flow of visitors to a particular website. The traffic can be generated through three key avenues; Natural Visits, Search Engine and Word of Mouth. Search Engines account for up to 85% and more of online traffic and is still regarded as the best investment. Word of Mouth is also important for long term investment as this usually builds fan-bases who then can generate traffic through the likes of viral marketing. Palm also has it’s own twitter and facebook accounts as a way of getting traffic through younger people, who of course are the ones that will most likely be interested in all the new technologies in the world, so they become the prime target audience.
The lecture today was interesting. I’m sure I’ll never want to work in this sector of the industry but it’s great to know just how online marketing works as it holds a lot of important information that we as online designers need to be aware of.
This week we managed to have our interviews! A lot of people came in looking pretty sharp. I still managed to retain an air of casual posture. Dressing respectable is one thing, but dressing confidently can be the icing on the cake that interviewers look out for. The interviews went by smoothly. I came in and presented myself well and drove most the interview, I could tell they we’re pretty impressed so I’m glad today went off without a hitch. And with that I do believe this is the end of the blogs for this year. This place does need a lot of renovation over the summer, haha.
