Working in Digital Media Week 8
It looks like we got bailed again with this weeks guest speaker, so it’s back to the inspirations video folder for us.
I checked out a video for a guy called Simoné Legno, an Italian born designer who is best known for his work in TokiDoki, which is English for “Sometimes”. TokiDoki is a Japanese life-style branding company, creating apparel and other items using iconic characters. Simone set up TokiDoki in 2005 with the help of a few business partners.
Legno came from a humble beginning as a freelance worker. He started designing using the Adobe Illustrator program and then animating them in Adobe Flash. He set up a personal website which he used as his own personal portfolio to display his illustrations. After doing a few freelance jobs for various companies he got noticed by the co-founder of American cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold. Through them Simone was able to set up TokiDoki. His design and artwork are heavily influenced by the Japanese art culture, but he also takes inspiration from his homeland Italy.
His advice to fellow designers is to always allow yourself room for improvements and not to take it as a sign of the lack of skill, but the desire to better yourself everyday.
